Company Podcast Promoting Case Research Proves Outcomes

Business Podcast Advertising Situation Examine Displays How Podcasting Provides Extraordinary Benefits for Consumer. Podcasting has substantial enterprise advertising probable. If the enterprise podcast strategy and on the net visibility prepare is properly executed podcasting has the likely to be a internet marketing device that delivers great advertising effects.

The skilled business marketers over at have just launched a new scenario study titled “How to Use a Podcast to Encourage a White Paper That Generates New Company Product sales Leads”.
This scenario examine is about how Bearing Place used podcasting to advertise a white paper and observed indicator up costs of in excess of 30% vs . a common 10%. This is a 200% enhance above regular advertising and marketing techniques.

Below is a shorter excerpt: “Dunay wasn’t sure if the podcasts would be a strike or not, specially as his key prospects are likely to be fairly conservative. So he did not roll out trumpets and strobe lights for the start.

Rather, the staff posted the podcasts and announcements at a number of similar web pages like,, and iTunes (all of which at this time promote podcasts for cost-free.) They also rolled out a push release and an e mail announcement to the home record. Their 1st podcast introduced quietly July 29, 2005.


Pleasure and exultation! Hundreds of executives downloaded the podcasts. Dunay experienced hoped that 10% of podcast listeners would answer to the white paper obtain offer you. Rather, 30% did…”

This is a great instance of how marketing gurus really should and could be applying podcasting to enable their small business. This is the upcoming of podcasting, Podcasting is going to come to be a advertising software that communicates, educates and drives listeners to action. In this circumstance the action was to down load a white paper and successfully make sales opportunities.

I have been hoping to advise the business marketplaces of this trend for the past 9 months. I mentioned this really scenario in a Podcasting White Paper that was introduced a couple of months back. Browse the complete case review at

Experienced on the internet marketing experts that have skills in the regions of podcast production, method, and visibility these types of as can assistance your business achieve these exact levels of outcomes. Just developing a podcast in a vacuum of place is the mistaken technique. Make positive that you reach most exposure for your podcasts so that they can produce measurable marketing and advertising benefits.

Copyright 2005 Rodney Rumford

Leave a Reply