With over 30 years of experience, David Bartenwerfer has made a profound impact on leading companies, including The Boston Consulting Group, Charles Schwab, Verizon, Genesys Technologies, Yahoo!, eBay, Webvan Group, and the U.S. Department of Defense. His expertise in strategy, technology, product management, and operations has been integral to shaping these organizations and driving their success.
Bartenwerfer holds an MBA from Stanford University and a BS in Systems Engineering with high distinction from the University of Virginia, where he minored in applied mathematics and economics. His strong academic background fueled his early career, starting with a defense contractor position, where he earned Top Secret clearance. There, he developed advanced analytical tools to build defense systems, quantify risks in IT investments, and facilitate joint military operations.
In his early roles within the defense sector, David Bartenwerfer managed $70 million operations, overseeing budgeting, forecasting, and analytics for more than 20 sub-projects. His exceptional management skills earned him consistent recognition from Department of Defense auditors. He began his career as a finance and operations manager with SRA International in the early 90s before enrolling at Stanford for his MBA and later joining The Boston Consulting Group.
A Rising Career in Leadership and Innovation
After his time at The Boston Consulting Group, Bartenwerfer’s career soared as he assumed executive roles with leading corporations across the U.S. In 2006, he founded Quantum Consulting and Technology in San Francisco, marking the start of a transformative entrepreneurial journey. His leadership has empowered organizations to adopt innovative quantitative methods and strategic insights, driving profitable growth and achieving sustainable competitive advantage.
Bartenwerfer’s impact continued in 2021 when he co-founded REALbasis Inc., a cutting-edge real estate asset management firm. As Chief Technology Officer, he applies advanced quantitative techniques to help investors achieve above-market returns by identifying top-performing markets and high-cash-flow assets.
At Quantum Consulting, Bartenwerfer has developed innovative tools for product and marketing organizations, helping them optimize impact and ROI through economic modeling, customizable algorithms, and cutting-edge technology. His work has also extended to professional sports franchises and regional sports networks, where he designed frameworks to measure synergies in multi-faceted enterprises.
Driving Innovation with REAL basis Inc.
In 2021, Bartenwerfer co-founded REALbasis Inc., where he continues to lead as CTO. His innovative methodologies enable investors to identify lucrative real estate markets and generate exceptional cash flows. His contributions include the creation of nested algorithms to pinpoint optimal micro-markets and Monte Carlo simulations that evaluate project risks with precision.
Bartenwerfer’s innovative solutions extend beyond traditional analytics—he builds optimization systems that enhance efficiency and promote continuous learning in the real estate industry. His commitment to excellence and forward-thinking leadership ensures that REAL basis stays ahead in an ever-evolving market.
Thought Leadership in Marketing ROI and Technology Investment
Bartenwerfer is recognized for his ability to lead cross-functional teams and solve complex challenges through collaboration. His thought leadership in marketing ROI is particularly influential, offering insights into navigating the complexities of modern marketing across multiple channels.
In his four-part series, “Marketing ROI 2.0,” Bartenwerfer explores the challenges posed by new digital channels and highlights the importance of a comprehensive ROI measurement approach. He emphasizes that effective marketing requires multiple customer interactions, often seven to nine “touches,” to convert a prospect into a buyer. This dynamic necessitates the integration of overlapping marketing efforts.
Bartenwerfer writes, “Marketers spend a lot — global spending on media is expected to reach $2.1 trillion in 2019. And as senior management applies increasing pressure to deliver evidence justifying marketing investments, marketers must also objectively measure the ROI of their efforts.”
His analysis stresses that without a solid ROI framework, businesses struggle to determine if their marketing budgets are being used effectively. Through both top-down and bottom-up approaches, Bartenwerfer advocates for precise ROI measurement to justify marketing investments, guide decision-making, and establish credibility with executives.
Exploring Hidden Risks in IT Projects
In his article, “Why IT Projects Are Riskier Than Planned and What to Do About It,” Bartenwerfer emphasizes the need for a more robust evaluation of technology investments beyond traditional ROI metrics. He warns, “Too many technology investments go badly wrong, destroying profits, careers, and sometimes entire companies.”
Bartenwerfer advises businesses to look beyond surface-level ROI analysis, adopt more rigorous processes, and focus on hidden risks and potential profits. By fostering organizational clarity and accountability, companies can better manage technology investments and increase their chances of success.
Pioneering New Approaches in Marketing and Technology
Bartenwerfer’s insights extend to evolving consumer behavior. As he explains, modern consumers often make purchasing decisions before visiting stores, reducing the impact of traditional advertising and emphasizing the importance of the evaluation phase in the consumer journey. Marketers must, therefore, adapt by developing effective strategies for this stage.
He further notes the complexities introduced by social media, where consumers can advocate for or criticize brands with ease. Bartenwerfer stresses the need for marketers to adopt comprehensive ROI strategies that encompass social media dynamics, ensuring every marketing dollar contributes to meaningful outcomes.
Shaping the Future with Innovative Thinking and Strategic Execution
Throughout his career, David Bartenwerfer has combined innovative thinking with strategic execution. From his early work with defense contractors to founding Quantum Consulting and co-founding REALbasis Inc., his influence spans multiple industries. His analytical frameworks and technological innovations continue to inspire and guide organizations toward sustainable growth.
Bartenwerfer’s thought leadership in marketing ROI and technology investment reflects his deep understanding of complex business dynamics. His work is a testament to the power of strategic planning and cutting-edge analytics in driving success. As businesses navigate an increasingly competitive landscape, Bartenwerfer’s expertise offers a roadmap for achieving long-term competitive advantage and operational excellence.
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