London will before long welcome some of the most important K-pop stars and open by itself up for large organization from Korea.
HallyuPopFest 2022 is coming to the OVO Arena Wembley on July 9 and 10 for a two-working day pageant to honor all areas of the K-pop sector.
Admirers will get about a dozen artists led by headliners Kai and Chen of extensive-working boy band EXO.
As very well, HallyuPopFest London will welcome six boy bands (SF9, ASTRO, CIX, ONEUS, CRAVITY and P1Harmony), three female groups (EVERGLOW, Weeekly and Ke1per), as very well as soloists Paul Kim, Sam Kim and Hwa Sa of lady group MAMAMOO).
In addition to the performances, British isles supporters will be treated to a “hi-wave meet and greet sessions” (that will coincide with COVID recommendations) and a crimson carpet to get nearer to the stars.
For the far more business-minded who may be looking to network or join with the booming industries coming out of South Korea, the pageant will also keep a marketplace named “HallyuTown” open to the public to support Korean businesses acquiring their way into the world sector. Main Korean Television and radio broadcaster Munhwa Broadcasting Enterprise (MBC) hosts the HallyuTown for the duration of HallyuPopFest.
In an hard work and possibility to advertise smaller-to-midsize enterprises (SMEs) from Korea, MBC and HallyuTown share that they will have somewhere around 60 firms presenting on the grounds.
HallyuPopFest also hopes community businesses in city for the festival can also community to come across means to connect their manufacturers to the influential entire world of K-pop stars whose excitable fanbases can achieve hundreds of thousands in impressions and activations. Attendees will see that impact firsthand with the assure of artist visits to HallyuTown to “serve as ambassadors to introduce and boost the exhibited merchandise to the audience,” as shared in a assertion from MBC.
The HallyuTown can act as a complete exhibit of just one of the special ways globally adored K-pop stars interact and get the job done together with local enterprises to aid enhance not only its music but also other several industries.
Far more relaxed website visitors can arrive to sample Korean delicacies, discover much more about the country’s culture, and participate in activities with books selling attractiveness, life style, foods and a lot more. MBC has joined palms with the Korea Foundation for Cooperation of Large & Compact Company, Rural Affairs (KOFCA) and the Korea Worldwide Trade Association (KITA) to help make HallyuTown a reality.
Immediately after HallyuPopFest very first took put in Singapore in 2018, this very first cease in London in July will mark a one of a kind opportunity for neighborhood K-pop followers and people interested in Korean industries and tradition at substantial.