Rainbows Hospice: delivering a world-class website
We get to operate with some brilliant businesses, but we’re also happy to perform with a selection of charities throughout a range of important triggers.
So, when Rainbows Hospice for Small children and Young People today approached us to produce a future-evidence web page to meet the calls for of a digital-to start with practical experience for team, provider buyers and supporters, we received to work…
About the consumer
Masking the East Midlands space, Rainbows Hospice treatment for hundreds of people every 12 months who have a little one or youthful man or woman with a significant or terminal health issues.
They present a range of providers including bereavement help, finish of everyday living treatment, symptom administration, small breaks and respite care with assist from a crew of physicians with know-how in children’s palliative and close of life care.
Their mission is to help just about every kid and younger man or woman in reaching their full prospective and generating memories for their households to treasure. 
The challenges they faced
The Rainbows internet site turned a important resource for families who need to have its support and also for advertising employs to raise vital cash and create general public consciousness, as Rainbows relies on elevating the large vast majority of their earnings from voluntary donations.
Their existing site steadily became unfit for intent, facing specialized issues which led to challenges when donating on line and the latest CMS was unsuitable for the Rainbows workforce to use as it lacked adaptability.
This is exactly where we jumped in. Rainbows challenged us to generate a world-class, person-friendly web site to satisfy the wants of their personnel, company end users and supporters.
Kate Vines, Challenge Delivery Supervisor at Hallam reported: “Rainbows arrived to us with a couple problems close to the consumer expertise on the donations website page along with some issues they ended up possessing processing the donations.
“The crew at Hallam labored intently with Rainbows to be certain all needs had been fulfilled and to deliver a resolution that not only appeared good but also resolved their preceding considerations all-around donating.
“The operate is now in its second section, exactly where we are earning further advancements to the site to add in additional options and functionality.”
What did we do?
Our aim was to build a dazzling, engaging and, of training course, fully-purposeful web page on WordPress CMS.
The to start with move we took was to operate discovery workshops with the Rainbows team to uncover their ache factors and identify the demands of every single of the core audience and consumer groups. We then made wireframes and Search engine marketing research to make positive the manufacturer, people and research engines were being all taken into consideration.
Jake Third, Running Director at Hallam explained: “I adore it when we produce a terrific product for a significant lead to – our challenge with Rainbows is a perfect illustration of this. We attained custom made integration with their CRM to enhance operational effectiveness. We also managed to maximize their cell velocity to 100 and their bounce rate declined by 16%. Properly accomplished to the full group who expertly managed this challenge.”
Ta-da! The success are in…
We pride ourselves on using a unified technique to supply remarkable final results to our purchasers.
We noticed an advancement in all places throughout the board like user engagement, reducing bounce prices and enhancing viewing time.
Nishil Saujani, Head of Internet marketing and Communications at Rainbows Hospice, said: “Working with Hallam has been a pleasure. When we commenced planning for this task about a year ago, having been via the approach prior to, I braced myself for a challenging twelve months in advance. However, Beth, Kate, Tom, Dave and the team assisted ensure every thing ran efficiently and the system was practically soreness-free of charge.”
Verify out the circumstance examine
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